They call it the land of innovation. Where every market is saturated with competition. All products that can be made are already there. Well, I am telling you that’s not true. I’ve lived in the US for the last 5 years. And from day 1 when I landed at Cincinnatti airport and went scurrying to find some vegetarian food, I have wondered time and again why there isn’t a nice vegetarian burger widely available in the US? Not just the US, in fact, it is almost everywhere else in the world, except the metro cities in India. I have looked for them at airports in Franfurt, at Singapore, Paris, Abu Dhabi, Bharain, Kuwait and a few more. Nothing. Nada. No sign of the elusive veggie burger.
Now you might be thinking that you’ve seen veggie burgers at the grocery store and at other burger places, so WTH am I blabbering about!? Well, you are right that those are available. But compared to the good ones that I’ve had, they are just so bad that I don’t even count them in.
Veggie burgers can have a Soy base, Gluten base, Rice four base, and the best of them all, a potato curry base. I have not seen a single place in the US that sells the potato-based veggie burger. McDonald’s in India sells them and they are amazing. My mouth waters at the mere thought of those juicy spicy veggie burgers with the fresh warm bun, molten cheese, crispy lettuce and a hint of mayo. Why don’t they make it here? I am almost sure the Americans will love it too. So, that one’s still a mystery to me.
Even the soy ones like the ones at Burger King are usually pretty bad. Instead of the meat-based cheeseburger, they just replace that with an old stale under-cooked burger piece. For Soy burgers, sprouts go really well with it and I’ve seen that in a couple of places including The Habit Burger Grill in the Los Angeles area (Ventura, Encino and a few
others) and the Veneetian Resort and Casino at Las Vegas. So the next time you visit LA or Vegas, try them out, they are a delight. Image Courtesy of RosevilleRestaurants.net.
So here’s my requrest/plea/challenge to all the burger fanatics out there - make a veggie burger in the US and I think you will be surprised how much demand there is for it. If you do make a million with this idea, make sure you post a comment here and let me know 